Bollywood superstar Shah Rukh Khan's latest film releases tomorrow with the acclaimed actor, who plays a vertically-challenged man, seeking a hit after an underwhelming run at the box office.

Zero, hitting cinemas on Friday, sees the 53-year-old actor, miniaturised with special effects, caught up in a love triangle alongside a wheel-chaired Anushka Sharma.

Director Aanand L Rai believes he brought the larger than life actor, nicknamed "King Khan", out of his comfort zone to play a character three feet (90 centimetres) tall."This kind of story about a man's journey and his love story needed someone like him.

By casting him, we challenged Mr Khan to show us what he could do," Mr Rai told AFP.Zero - which is heavy on special effects - sees Anushka play a NASA scientist with cerebral palsy and Katrina Kaif portray a Bollywood actress with a drinking problem.

Bauua Singh, played by shah Rukh Khan, is struggling to find a wife because of his height but develops close bonds with both women as he searches for his true love.It is Shah Rukh Khan's first movie since Jab Harry Met Sejal bombed last year.

The actor's Raees (2017) and Fan (2016) also didn't do as well as hoped.The 53-year-old's last undisputed blockbuster was Dilwale in 2015 and with Zero reported to cost a hefty Rs 2 billion it may be starting to prey on his mind.

"If people feel that Zero is very important for me, it's their feeling," Shah Rukh Khan told the Hindustan Times in a recent interview.

"God forbid, if this film doesn't work, what will happen Maybe, I won't get work for six months or 10 months, but if I believe that my craft and art is good, I will continue to get work," he added.Shah Rukh Khan shot to fame in the mid-90s as the romantic hero of hits like Dilwale Dulhania Le Jayenge and Kuch Kuch Hota Hai.Win-Win Critics say Shah Rukh Khan - a ubiquitous presence in advertising - has struggled to transition away from those roles and find a new niche for himself as he has gotten older.They point out that playing the romantic hero alongside much younger actresses can jar with audiences.

His Zero co-stars Anushka Sharma and Katrina Kaif are 30 and 35 respectively.Some industry watchers have tipped Zero for success, though.Vajir Singh, editor of Bollywood website "Box Office India", told AFP that SRK and Aanand L Rai, known for romantic flicks Raanjhanaa and Tanu Weds Manu, are a "win-win combination".The film also includes a cameo role by legendary actress Sridevi who died from accidental drowning in a Dubai hotel room bathtub in February aged 54.Shah Rukh Khan will have just one week to woo cinema-goers, however, with the Rohit Shetty-directed Simmba set to release in theatres on December 28.The action movie stars Ranveer Singh, one of several bankable younger stars who are challenging the hegemony of the Khans of Bollywood at the box office.For over two decades the triumvirate of Shah Rukh Khan, Aamir Khan and Salman Khan have dominated film receipts.But with Aamir's Thugs of Hindostan and Salman's Race 3 both rated among the worst films of 2018, the jury is still out whether Shah Rukh will record a dud or a hit."Just because two Khans had flops, doesn't mean the third one will too," trade analyst Komal Nahta told AFP.

"Audiences are not tired of the Khans.

They are just looking for fresh and good content," he added.(This story has not been edited by TheIndianSubcontinent staff and is auto-generated from a syndicated feed.)